Conversion Funnel and Customer Journey Analysis
Understand the complete customer journey. Uncover competitor strategies and performance metrics down to the purchase level, to better define your digital strategy and unlock your full potential.
Unlock the best conversion funnel analysis tool
Analyze website and channel conversion rates to optimize your online funnel and acquisition strategy, and leverage onsite search to monitor consumer demand.
Website and channel
conversion data
Category and
line-of-business
performance
On-site search
volume and conversion
Optimize the Customer Purchase Funnel
Identify high converting digital funnels and implement winning strategies
Identify Meaningful Touchpoints in the Customer Journey
Maximize sales by prioritizing the highest converting online channels.
Monitor & Analyze Product Search Trends
Leverage onsite search to pinpoint interest and conversion down to brand or product level.
Optimize conversion funnels with customer journey analytics
Awareness
Consumer becomes aware of a brand, product or service.
Purchase
Consumer selects what they are going to buy and from where.
Consideration
Consumer considers potential websites from which to buy.
Experience
Consumer experience influences the chance of further purchases.
Evaluation
Consumer evaluates product and potential purchase channel.
Measure what matters most to your business
Category and market analysis
Identify the key players in any market and category. Understand who is winning and who’s losing, and track their performance over time
Marketing optimization
Understand how consumers engage with websites, and which marketing channels are driving the most effective and impactful customer acquisition
Funnel optimization
Uncover any website’s conversion rates to understand funnel leakage and performance. Identify marketing channels that drive the highest conversion rates
Product demand
Leverage onsite search to pinpoint interest and conversion down to brand or product level
What our customers say about us
Benchmarking our performance with competitive intelligence data from Similarweb has enabled our business to create a 'checks and balance' system and activate more externally focused, agile, and impact-driven strategies across our brand teams.
Cristina Marinucci
eCommerce Insights & Analytics - NA Lead, Johnson & JohnsonResources for tracking and measuring consumer behaviors
Ready to Track Your Consumers’ Journeys?
Book a meeting with a specialist to learn more about how you can use Similarweb Digital Research Intelligence to power your conversion funnel analysis.
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