White Paper

How to Create the Perfect Pitch

A step-by-step guide to becoming an expert

Similarweb’s latest whitepaper, How to Create the Perfect Pitch guides agency users through the pitching process using digital insights from Similarweb.

The whitepaper uses popular British department store chain, John Lewis as an example, pointing at digital performance metrics for the site and category to create a perfect pitch.

In this whitepaper you will learn how to:

  • Use Similarweb’s Website Analysis to identify your prospect’s category
  • Understand your prospect’s market trends using Category Analysis
  • Identify key competitors using Search Competitors, Similar Websites and Audience Overlap
  • Benchmark your prospect’s performance against its direct competitive set
  • Review your prospect’s search, affiliate, display and social strategies, and learn from competitors to form a plan of action.
  • Build competitive keyword lists for optimization and bidding.
  • Discover affiliates currently working with your prospect’s competitors for outreach