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Insights Report

Spotlight on Amazon Oral Care Performance

Uncover the trends driving oral care sales, one of Amazon’s most competitive categories.

This report analyzes the performance of oral hygiene and oral equipment brands on Amazon, the leading search and discovery platform for oral care with 37% and 80% year-over-year (YoY) sales growth.

Uncover insights including:

  • Search winners: Learn which brands 1) win clicks for some of the most clicked search terms on Amazon 2) control a third of all search clicks for top keywords
  • Sellers, keep your eyes out: While this “all-natural” brand’s product views only grew 22% YoY, unit sales grew 80%. It also has the lowest cross-shopping rates and highest levels of customer loyalty
  • Conversion rates: Discover how conversion rates (CVR) vary across products and which major brands have some of the highest product views but lowest CVRs
  • Electric toothbrush disruption: With the most growth in both unit sales and product views, this company is disrupting electric toothbrushes 

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About the Author

Ariane Turley
Lead Beauty & Personal Care Consultant Similarweb

Ariane Turley is Lead Beauty & Personal Care Consultant at Similarweb. Prior to joining Similarweb, Ariane led a team of advisors at Gartner L2 to translate data and analysis into actionable digital insights for clients across CPG, beauty, and the luxury industry.