This report analyzes the performance of oral hygiene and oral equipment brands on Amazon, the leading search and discovery platform for oral care with 37% and 80% year-over-year (YoY) sales growth.
Uncover insights including:
- Search winners: Learn which brands 1) win clicks for some of the most clicked search terms on Amazon 2) control a third of all search clicks for top keywords
- Sellers, keep your eyes out: While this “all-natural” brand’s product views only grew 22% YoY, unit sales grew 80%. It also has the lowest cross-shopping rates and highest levels of customer loyalty
- Conversion rates: Discover how conversion rates (CVR) vary across products and which major brands have some of the highest product views but lowest CVRs
- Electric toothbrush disruption: With the most growth in both unit sales and product views, this company is disrupting electric toothbrushes
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