It’s becoming increasingly expensive to reach your target audience and acquire new customers through paid advertising in a profitable way.

In this webinar learn how to reach performance goals faster and increase ROI on your marketing spend, by optimizing your paid strategies.

Learn how to:

  • Monitor your Position: Benchmark vs. competition & monitor paid traffic share over time, per channel or keyword
  • Increase Search Traffic: Reveal the best performing keywords & search ads, and protect your brand
  • Target the Right Audience: Identify your audience’s interests and where they spend their time online
  • Drive Traffic from Partners: Identify new & optimize existing partnerships with high-quality publishers, ad networks, and affiliates
  • Develop the Right Creatives: Discover the best search, display & video ads, and landing pages

About the Presenters

Dee Schechter
Strategic Consultant Similarweb

Dee Schechter is a Strategic Consultant at Similarweb and has extensive experience in the online gaming industry. She has over 9 years of experience in affiliate marketing, paid acquisition and partnerships having worked at companies like 888, William Hill, and Caesars Interactive.

Jessica Bohm
Senior Product Marketing Manager Similarweb

Jessica Bohm is a Senior Product Marketing Manager at Similarweb. She has a background specializing in management consulting and performance marketing, and founded her own mobile app startup. Jessica holds a Masters degree in Economics from Cambridge University.