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Why is market research so important? Imagine you’re planning a trek in the mountains. Would you venture out before you know anything about the terrain, weather conditions, facilities, or locals? Probably not. You need to gather and evaluate this information to find the best route, the supplies you need, and the clothing you’ll wear. 

That’s exactly how market research operates – it gives you a clear picture of your industry so you know where you stand compared to your competitors and improves your business strategy.  

In case you missed it, we went live to discuss market analysis tips, best practices, and proven strategies that will help you expand your market share and identify new growth opportunities. We shared examples and insights based on Similarweb’s digital data and website performance to help you shape your research strategy and ultimately beat out the competition.

Get expert insights into:

  • Determining the ROI of digital intelligence
  • Essential market research methods and use cases
  • How researchers can use Similarweb to increase market share 
  • Identifying your target audience and their interests
  • Actionable insights and attainable goals 

About the Presenters

Chloe Nicholls
Chloe Nicholls
Product Marketing Manager Similarweb

Chloe is the product marketing manager for the Digital Research Intelligence solution. She loves talking to customers and learning about how they use data to make strategic business decisions. With 10+ years of experience in B2B marketing, Chloe is passionate about the intersection of online business, technology, and creating products that people love. Chloe is based in London, UK, and enjoys exploring the creative arts, independent cafés, and theatres.

Fabiana D'Addario
Fabiana D'Addario
Senior Client Success Analyst Similarweb

Fabiana is a Solution Implementation Manager at Similarweb who is responsible for client onboarding and education. She graduated from the University of Southern California with a degree in International Relations Global Marketing and a minor in Advertising. She has spent the past few years in the ad tech, marketing tech, and market intelligence spaces. In her spare time, you can find her baking, running along the Hudson in NYC, or enjoying a concert.