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When there’s competition, SWOT analysis, and digital teardowns can give you an advantage.  

You may have some ideas on differentiators and areas to invest in for growth, but which one is the best?  What else can you learn when you compare your performance to the competition online using their data?  How does that influence your competitive edge? 

Check out our virtual masterclass on what makes SWOT analysis such a powerful tool for market research. We take a close look at the systematic approach to company research that any business can use as a foundation for strategic decision-making and growth in the digital world. 

Topics covered:

  • Conducting competitive research in 2021
  • Using traditional SWOT analysis vs. digital teardowns (SWOT with digital data)
  • Interpreting data and drawing actionable insights
  • Getting started with templates and resources 
  • Using Similarweb to power their SWOT analysis  
Chloe Nicholls
Chloe Nicholls
Product Marketing Manager Similarweb

Chloe is the product marketing manager for the Digital Research Intelligence solution. She loves talking to customers and learning about how they use data to make strategic business decisions. With 10+ years of experience in B2B marketing, Chloe is passionate about the intersection of online business, technology, and creating products that people love. Chloe is based in London, UK, and enjoys exploring the creative arts, independent cafés, and theatres.

Jackie Lee
Jackie Lee
Head of Publishers Similarweb

Jackie is the Head of Publishers at Similarweb. Her background is in digital marketing and audience strategy and recently joined the company from The New York Times. Jackie helps clients in the publisher industry uncover actionable insights to inform editorial decisions, bolster ad sales, and meet subscription goals. She is based in New York.