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Trendspotting is a very popular buzzword right in digital research, and with good reason. It can help you identify trends and anticipate how the market will likely behave in the future.  

We went live alongside health and beauty retailer Boots, to discuss how you can keep your finger on the pulse of your industry with digital analysis and trendspotting. You’ll learn how to understand your customers better and discover opportunities for growth – most importantly, before your competitors. 

Topics include:

  • The what, why, and how of trendspotting in the digital world 
  • Measuring, tracking, and improving your performance
  • Benchmarking tools and historical data analysis 
  • Trend’s we’re seeing right now 
  • And more! 
Chloe Nicholls
Product Marketing Manager Similarweb

Chloe is the product marketing manager for the Digital Research Intelligence solution. She is loves talking to customers and learning about how they use data to make strategic business decisions. With 10+ years of experience in B2B marketing, Chloe is passionate about the intersection of online business, technology, and creating products that people love. Chloe is based in London, UK and enjoys exploring the creative arts, independent cafes and theatres.

Robbie Shepherd
Insights Development & Capability Manager, WBA Boots

Robbie has been at WBA for 8 years working in a variety of insight roles – from building data automation and modelling processes of category reviews to evolving our insight capabilities in emerging channels.

Now, with a focus on the ever growing channel of digital, Robbie explores new upcoming partners, deciphering suitability and data capabilities to help the business fulfil evolving insights needs. Then, liaising with the business to embed new tools and ways of working.