This guide will break down the steps marketers need to take in order to build the perfect marketing strategy.
In the digital world, it’s more crucial than ever that marketers are empowered to build strong, data-driven marketing strategies to increase high-quality website traffic. The key to doing this is insights into online trends and into an organization’s target audience, including:
- Understanding the performance of your client’s website
- Uncovering key competitors
- Gaining insight into market and industry trends
- Benchmarking against direct competitors
- Creating a plan of action
There are a variety of marketing strategies and channels that work together to drive success, so this report will cover the following elements to building your plan of action:
- How to find growth opportunities
- Keyword research for PPC campaigns
- Keyword research for SEO campaigns
- Optimizing your affiliate marketing strategy
- Building a display ad strategy
- Winning social media traffic
This guide aims to make building a competitive marketing strategy for your clients simple.