In the finance world, trust is everything. But, with the rapid changes in technology, the ascent in self-service banking activities and the importance of online research before buying – it’s becoming harder for financial brands to build trust that converts potential leads into paying customers.
Recently, Jamie Drayton, Similarweb’s Lead Financial Services Consultant, held a live webinar that covers the latest trends in the US credit card space that affect your business.
The webinar’s topics include:
- Traffic trends for major credit card providers in the US
- How credit card providers convert customers and what are their most effective marketing channels
- The role of credit card affiliates and the impact they have on the industry
- Affiliates’ strategy to grow their market share and increase website traffic
- The possible threat Google Search imposes to credit card affiliates and issuers