Website & App Traffic and Engagement
Track digital company performance and gain a holistic view across desktop, mobile web and app to understand trends and consumer behavior.
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Web and app data complement each other and provide a 360° view of a company’s online presence. Consumers engage with brands differently across devices so when having both web and app data, nothing eludes you.
Pulse check with directional data
As companies shift online, awareness of changes in the digital world is critical more than ever and traditional data isn’t enough. See real time online trends and digital behavior to accurately track company performance.
Be the first to know
By tracking traffic and usage on a daily, weekly and monthly level, be the first to notice new trends. Monitor digital performance over time and benchmark traffic against competitors and industry leaders.
Website and App Traffic & Engagement Feature Set
Website Traffic & Engagement
Use website traffic and engagement as a proxy for company performance. As more companies move to digital, website traffic is a direct indicator of consumer demand and brand health. Traffic is the cornerstone and foundation of our offering and is a clear way to identify changes in trends and competitively benchmark companies within any industry. Traffic and Engagement data includes Monthly Visits, Unique Visits, Device Distribution, Rank, Deduplicated Audience, Visit Duration, Pages Per Visit, Bounce Rate.
Website Traffic Sources
Analyze a company’s customer acquisition and marketing strategy and see the share of a website’s total incoming traffic from each traffic channel. Learn more about their efforts by measuring their organic and paid strategy. Traffic Sources include Direct, Email, Referrals, Social, Organic Search, Paid Search, Display Ads.
App Usage and Retention
Measure the success of an app by monitoring downloads and comparing them against competitors. Our active user metrics are designed to provide an apples to apples comparison, enabling you to analyze website and app user interaction side by side. App metrics include Daily Active Users, Monthly Active Users and Downloads
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