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Data so powerful you’ll outperform competitors in every marketing channel

Grab opportunities across every digital channel, with the freshest, most accurate marketing intelligence data.

Digital Marketing Intelligence

Marketers choose Similarweb because better data will deliver a stronger marketing strategy

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Outdated tools and data are slowing your traffic growth

The old way

  • Making tactical marketing decisions without wider competitive context
  • Ineffective keyword measurement tools that rely on lagging data sets
  • Juggling multiple inaccurate data tools to analyze your channel performance

The new way

  • Make confident marketing decisions by tracking your performance against competitors and the industry
  • Rely on trending keyword insights and metrics, powered by real user behavioral data
  • Give your digital marketing team the most accurate optimization tool to reach their goals
The only digital marketing optimization toolkit powered by real-user click data
Similarweb's unique traffic and keyword data unlocks the actionable insights marketers need to deliver the best performance and ROI
Beat your competitors to the punch with every opportunity.
Outsmart your rivals:
  • Adapt to changing economic pressures and decide when to pivot, attack or defend with your campaigns
  • Track significant trends in competitive traffic and engagement across channels
  • Optimize for growth across all digital channels and deliver ROI on your marketing resources
Put SEO at the heart of your growth strategy with the most reliable keyword insight, tools and metrics
Win the search marketing game:
  • Get the freshest, most accurate keyword insights with unique metrics like zero-click and hybrid search volume
  • Capitalize on keyword trends, in real-time, and optimize for efficient organic user growth
  • Access untapped keyword opportunities that help you climb the SERP
Find, qualify and monitor the best referral sources and build lucrative affiliate partnerships.
Grow your partnerships:
  • Find and target the best-performing referral sources in your niche and those which work best for competitors
  • Monitor and optimize affiliate performance to ensure maximum partner-revenue potential
  • Build the strongest affiliate partnership portfolio relevant to your audience
Build a better paid search strategy, ads that drive clicks, and target cost-effective keywords.
Get bigger returns from your PPC budget:
  • Ensure you spend your budget effectively on keywords that drive clicks
  • Tear down your competitors PPC campaigns by keyword, ads, spend, and landing page
  • Decide whether to pivot, adapt, defend or attack with your PPC resources
Build successful ad campaigns and distribute through the right partners to drive growth.
Drive ROI on advertising:
  • Find the best publishers and ad networks to fit your campaigns
  • Uncover the best-fit media partners by audience, traffic performance metrics and more
  • Reveal competitors best performing video, display, search and product ads so you can emulate what successfully drives traffic
Good data is everything
Our unique dataset is derived from a mixture of real-user clicks, websites, third-party partners, and Similarweb products.

Website Owners

We collect direct first-party traffic analytics from over 1 billion mobile and desktop websites. Learn why here.


Our 5+ billion keyword database is powered by real user clicks and unique algorithms, and we add over 300 million new keywords every month!

Public Data

We capture and index public data from sources like the UN and Google APIs to provide a more complete worldwide view

Worldwide coverage

Contributory Network

Anonymous traffic data collected from Similarweb products installed on millions of devices worldwide

Why does good data matter
Other providers only offer Google’s Search Volume API data. This delivers inaccurate, incomplete, and overinflated keyword metrics, reducing the effectiveness of your keyword strategy.
Rand Fishkin

“Similarweb’s data is, without a doubt, the most robust and accurate information available about what’s happening online.”

Rand Fishkin

Co-Founder & CEO, SparkToro

See Similarweb Digital Marketing Intelligence in action

See Similarweb Digital Marketing Intelligence in action
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The perfect tool for digital marketing strategy

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One of the best software for digital marketing

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Uncover game-changing insights and opportunities to level up your digital marketing strategy