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Digital Marketing Intelligence
Digital Marketing Intelligence
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Data so powerful you’ll outperform competitors in every marketing channel

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Digital Marketing Intelligence

Marketers choose Similarweb because better data will deliver a stronger marketing strategy

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Outdated tools and data are slowing your traffic growth

The old way

  • Making tactical marketing decisions without wider competitive context
  • Ineffective keyword measurement tools that rely on lagging data sets
  • Juggling multiple inaccurate data tools to analyze your channel performance

The new way

  • Make confident marketing decisions by tracking your performance against competitors and the industry
  • Rely on trending keyword insights and metrics, powered by real user behavioral data
  • Give your digital marketing team the most accurate optimization tool to reach their goals
The only digital marketing optimization toolkit powered by real-user click data
Similarweb's unique traffic and keyword data unlocks the actionable insights marketers need to deliver the best performance and ROI
Beat your competitors to the punch with every opportunity.
Outsmart your rivals:
  • Adapt to changing economic pressures and decide when to pivot, attack or defend with your campaigns
  • Track significant trends in competitive traffic and engagement across channels
  • Optimize for growth across all digital channels and deliver ROI on your marketing resources
Put SEO at the heart of your growth strategy with the most reliable keyword insight, tools and metrics
Win the search marketing game:
  • Get the freshest, most accurate keyword insights with unique metrics like zero-click and hybrid search volume
  • Capitalize on keyword trends, in real-time, and optimize for efficient organic user growth
  • Access untapped keyword opportunities that help you climb the SERP
Find, qualify and monitor the best referral sources and build lucrative affiliate partnerships.
Grow your partnerships:
  • Find and target the best-performing referral sources in your niche and those which work best for competitors
  • Monitor and optimize affiliate performance to ensure maximum partner-revenue potential
  • Build the strongest affiliate partnership portfolio relevant to your audience
Build a better paid search strategy, ads that drive clicks, and target cost-effective keywords.
Get bigger returns from your PPC budget:
  • Ensure you spend your budget effectively on keywords that drive clicks
  • Tear down your competitors PPC campaigns by keyword, ads, spend, and landing page
  • Decide whether to pivot, adapt, defend or attack with your PPC resources
Build successful ad campaigns and distribute through the right partners to drive growth.
Drive ROI on advertising:
  • Find the best publishers and ad networks to fit your campaigns
  • Uncover the best-fit media partners by audience, traffic performance metrics and more
  • Reveal competitors best performing video, display, search and product ads so you can emulate what successfully drives traffic

Why Similarweb is the best choice

Similarweb provides actionable marketing intelligence insights you can’t get anywhere else.

What’s happened to my competitors’ traffic this week?

Other platforms

Nonsensical results due to incomplete traffic data and overreliance on scraping

Similarweb

The industry’s most reliable results, powered by our best-in-class data methodology

Which marketing channels are working best for my competitors?

Other platforms

Incomplete categorization of marketing channels

Similarweb

The best view of all digital marketing channels across both mobile and desktop

What keywords are on trend and driving traffic for my competitors?

Other platforms

Delayed data with limited visibility into current keyword trends

Similarweb

Fresh keyword data from as recently as last week, so you’re always up-to-date

Good data is everything
Our unique dataset is derived from a mixture of real-user clicks, websites, third-party partners, and Similarweb products.
Real-time

Website Owners

We collect direct first-party traffic analytics from over 1 billion mobile and desktop websites. Learn why here.

Keywords

Our 5+ billion keyword database is powered by real user clicks and unique algorithms, and we add over 300 million new keywords every month!

Public Data

We capture and index public data from sources like the UN and Google APIs to provide a more complete worldwide view

Worldwide coverage

Contributory Network

Anonymous traffic data collected from Similarweb products installed on millions of devices worldwide

Why does good data matter
Other providers only offer Google’s Search Volume API data. This delivers inaccurate, incomplete, and overinflated keyword metrics, reducing the effectiveness of your keyword strategy.
Rand Fishkin

“Similarweb’s data is, without a doubt, the most robust and accurate information available about what’s happening online.”

Rand Fishkin

Co-Founder & CEO, SparkToro

Show me how
Give your digital marketing team superpowers
Shiran Herzberg
Media Buyer
Timothy Hawes
Digital Strategist
Steve Wiideman
SEO Specialist
Francesco Santoro
Data Strategist
Stephanie Cloud
Partner Director
Sam Felton Elstone
Agency CEO
Media Buyer
“I check website traffic trends, volumes, and geographic splits daily. Similarweb is very easy to use, and provides lots of important data whenever I'm researching new markets, optimizing campaigns, or renegotiating existing media partnerships.”
Shiran Herzberg, eToro
Digital Strategist
“Similarweb provides us with quick, usable insight into our competitive landscape that has proved invaluable with clients, existing and prospective”
Timothy Hawes, ForwardPMX
SEO Specialist
“As a digital marketing consultancy, Similarweb plays a key role in our ability to vet potential clients, create convincing and customizable collateral, and build a comprehensive competitor baseline, all of which are the catalysts for establishing benchmarks and key performance indicators with our clients and brands.”
Steve Wiideman, Wiideman Consulting
Data Strategist
“Similarweb gives us valuable insight into what our competitors are doing with their display ad strategy, who they are targeting, and with what messaging. The platform enables us to weigh everything up, and make an informed decision about our own paid marketing tactics.”
Francesco Santoro, IG Markets
Partner Director
“Similarweb is making us more efficient. Having an unbiased, third-party tool helps us find, qualify and establish ROI for partnerships and media campaigns. I wish I could spend all day on Similarweb. Using Similarweb, MGM Resorts closed 9 new partnerships generating a 10% increase in revenue in year one.”
Stephanie Cloud, MGM Resorts
Agency CEO
“Similarweb gives us insight and greater understanding of what’s going on in the overall market so we can constantly adapt to the changing demands of the industry.”
Sam Felton_Elstone, AIP Media

See Similarweb Digital Marketing Intelligence in action

See Similarweb Digital Marketing Intelligence in action
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Competitor analysis made easy

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One of the best software for digital marketing

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